Created: August 2014
Project Duties: Art Direction, Design, Illustration
Objective: Kids are picky eaters. So for this back to school campaign we wanted to introduce incremental changes to your child's diet. The tag line for this campaign was "Tiny Victories." We wanted to let the parents know they can buy chicken nuggets at Whole Foods but they have no added antibiotics or the french fries are made with organic potatoes. The materials were designed to be fun and approachable using "googly" eyes on the food that spoke about our differentiators in a playful way. This concept spoke well to both kids and adults.