Project Duties: Art Direction, Design, Illustration
Objective: At Whole Foods Market they are very focused on bringing the freshest, seasonal, and local products to their store. With that it creates a bit of challenge, so we have to design materials that can be customized at the store level. This project was created to highlight the seafood and meat that the local Fishmongers and Butchers recommend. I designed this project so that it is able to live in a range of stores, since every one is a bit different. I used color palettes, textures and fonts that work well within any seafood and meat department at Whole Foods Market.