Created: August 2015
Project Duties: Art Direction, Design, Illustration
Objective: The Whole Foods Market reusable bags are something our customers love and are always anticipating the new design. We typically come out with a new design every season. For the fall season, we were asked to create a bag that feels like Fall, yet is still flexible enough to work through out the other seasons. My solution was to create organic illustrations of fruits and vegetables and use a richer palette that reflects the seasonality of fall but can work in other seasons as well.