Created: June 2014
Project Duties: Art Direction, Design, Illustration, Typography
Objective: The focus of this program to was to highlight our Wild-Caught Alaska salmon caught at the peak of freshness. For these concepts, I wanted to focus on the fact that this not any type of salmon it is wild-caught and from Alaska. I wanted to give it a sense of place by highlighting the environment in which the salmon was from and used a masculine color palette and typography. These are concepts only and were not chosen for the campaign that year.