Created: March 2016
Project Duties: Art Direction, Design, Illustration, Typography
Objective: Spring is a time for renewal and positive energy. We wanted to communicate this feeling by showing the freshest and purest ingredients for your table. We used a soft and neutral color palette to help showcase and elevate the natural beauty of the food in it’s purest form. For this campaign, we were also asked to integrate the new brand standards for the company. We adapted the original concept to reflect the new changes of the brand.