Created: May 2015
Project Duties: Art Direction, Design, Illustration, Typography
Objective: Summer is a time for backyard cookouts, road trips, beach vacations and just relaxing. We know everyone wants to spend time with family and friends celebrating summer, but we also wanted to communicate that you can do that with less stress knowing where your food came from. For the summer campaign, we focused on factoids that shows the differentiators of your typical summer food compared to a conventional grocer. This in-store campaign also had to align with our first ever national brand campaign that focused on what makes Whole Foods Market different in the industry.