Created: May 2013
Project Duties: Art Direction, Design, Illustration, Typography
Objective: The swordfish and Alaska salmon Whole Foods Market sells is at the peak of freshness and summer is the best time to enjoy them. Our seafood buyers work so closely with fisherman that they are actually at the docks and on the boat picking the fish that make to it to the stores.
Since this program was in summer and summer is about fun and having a good time, we wanted a playful way of showing the swordfish and salmon buyers actually picking the fish since they are the heroes of the programs, only choosing the best of the best for our customers.
We drew inspiration from Wes Anderson and used photographer, Peter Yang, to shoot the buyers.