Project Duties: Art Direction, Design, Illustration
Objective: Pinterest is a great channel for Whole Foods Market to express our personality and create rich materials for our customers and pinners alike. We wanted to create an evergreen, branded look and feel for this channel by creating a standard design for Pinterest. This ranged from the font, colors, textures, photography style and content. Whole Foods Market won a Shorty Award for Best Brand on Pinterest in 2014 which used this style.