Bray Gourmet
Capabilities
Brand Development & Rebranding
Brand Style Guide
Iconography
Logo & ID System Updates
Packaging
Print Collateral
Promotional/Swag
Digital Ad Campaigns
Digital Collateral
Social Media Campaigns
Website Design & Development
Copywriting
Illustration
Photography
Voice & Tone
Objective
We worked with Bray Gourmet to develop a comprehensive brand identity that captured their dedication to delicious and convenient dips and spreads. They sought a visual language that would attract new customers, showcase the high quality and crave-ability of their products, and establish a strong presence across various channels as they entered new markets.
Bray Gourmet Smoked Turkey Dip & Spread is made with real hickory-smoked whole white meat turkey, a blend of herbs and spices, a dash of creamy goodness, and a touch of somethin’-somethin’ special, it’s the perfect pick-me-up for any time of day.
We art directed and shot a series of photos showcasing the brand’s fun and causal personality along with the product’s versatility and deliciousness. These images were used in various channel including the website and social channels.
The photography & illustrations were incorporated into the new website, creating a visually engaging and informative user experience. The website showcases Bray Gourmet’s product range, providing detailed descriptions of flavor profiles. The website design adhered to the established brand guidelines, ensuring a consistent visual identity across all digital platforms.
A series of stickers with playful sayings on them were created to express the versatility of the product and how it can go from a road trip to a lake day to a party that evening!
Hand-drawn illustrations were created that depict the versatility of Bray Gourmet Dip & Spread. Using a clean but hand-drawn feel to the illustrations showcases the approachable and friendly nature of the brand.
Through collaboration with Bray Gourmet, we identified their core values: premium ingredients, flavor combinations, and a commitment to elevating the everyday snacking experience. This served as the foundation for crafting a comprehensive brand strategy and a detailed set of brand guidelines.
The guidelines defined the brand’s visual identity, encompassing elements like logo usage, color palette, typography that conveys both approachability and quality, photography style, and messaging tone. We also developed a set of custom icons that represented the product benefits.
