Snack platter with various items including smoked turkey dip, crackers, vegetables, and pretzels.

Bray Gourmet

Capabilities

Brand Development & Rebranding

Brand Style Guide

Iconography

Logo & ID System Updates

Packaging

Print Collateral

Promotional/Swag

Digital Ad Campaigns

Digital Collateral

Social Media Campaigns

Website Design & Development

Copywriting

Illustration

Photography

Voice & Tone

Objective

We worked with Bray Gourmet to develop a comprehensive brand identity that captured their dedication to delicious and convenient dips and spreads. They sought a visual language that would attract new customers, showcase the high quality and crave-ability of their products, and establish a strong presence across various channels as they entered new markets.

Bray Gourmet Smoked Turkey Dip & Spread is made with real hickory-smoked whole white meat turkey, a blend of herbs and spices, a dash of creamy goodness, and a touch of somethin’-somethin’ special, it’s the perfect pick-me-up for any time of day.

Close-up of a sandwich with tuna salad, lettuce, and tomato slices between two thick slices of whole grain bread on a wooden table.
Outline map of Arkansas
An assortment of crackers topped with creamy spreads, garnished with herbs, sliced jalapeño, tomato, and spices.

We art directed and shot a series of photos showcasing the brand’s fun and causal personality along with the product’s versatility and deliciousness. These images were used in various channel including the website and social channels.

A bowl of creamy dip garnished with sliced cherry tomatoes and herbs, surrounded by assorted fresh vegetables including broccoli, cherry tomatoes, radishes, baby carrots, cauliflower, and snap peas on a platter.
Container of Bray Gourmet Smoked Turkey Dip & Spread, original flavor, 16 oz, gluten-free, with no artificial flavors.
Bray Gourmet Smoked Turkey Dip & Spread container, Cajun flavor, 16 oz, labeled as gluten-free and milk & cheese-free.
Container of Bray Gourmet Smoked Turkey Dip & Spread, Jalapeño flavor, gluten-free, 16 oz.

The photography & illustrations were incorporated into the new website, creating a visually engaging and informative user experience. The website showcases Bray Gourmet’s product range as well as the deli in Little Rock. The website design followed the brand guidelines, ensuring a consistent visual identity across all digital platforms.

Following the launch of Bray Gourmet’s redesigned website and refreshed brand strategy, the results spoke for themselves:

increase in visits year-over-year

200%

increase in unique visitors

194%

increase in pageviews

173%

Smartphone screen displaying a collage of food images, including spreads, sandwiches, vegetables, and dipping sauces, with text promoting dipping and eating. Instagram interface visible.

The new experience significantly drove more traffic, deeper engagement, and a broader reach.

Billboard for Bray Gourmet Smoked Turkey Dip & Spread with tagline "Dip It, Spread It, Eat It!" and Costco mention.
Dark green badge with "READY to PARTY" in bold yellow letters, "to" in orange.
Text graphic saying 'Lookin' like a snack' in orange and yellow on a brown background.
Orange tombstone-shaped design with the text 'Here for a good time, not a long time' in bold letters.
Yellow background with red text saying "You Dip, I Dip, We Dip!" in bold, playful font.
Green badge with text "Road Trip Ready"
"Lunch Like a Boss" text on maroon circle background
"Enjoy all day" text on green background with yellow and orange lettering.
Illustration titled "Ready for All Occasions!" featuring icons for easy lunch, sandwiches, wraps, salad topper, snack time, veggie dipper, and party apps.

Hand-drawn illustrations were created that depict the versatility of Bray Gourmet Dip & Spread. Using a clean but hand-drawn feel to the illustrations showcases the approachable and friendly nature of the brand.

No high fructose corn syrup Icon
Gluten Free icon
No Nitrites or Nitrates Icon
Keto Friendly Icon
Dairy Free Icon
No artificial colors or flavors icon
Bray Gourmet Koozie
Brand style guide for 'Bray Gourmet' showing typography, color palette, and visual elements. Includes primary colors like red, orange, green; fonts such as Good Headline Pro and Poppins; product images and packaging design elements; and a section on brand collateral including merchandise like shirts and bags.

Through collaboration with Bray Gourmet, we identified their core values: premium ingredients, flavor combinations, and a commitment to elevating the everyday snacking experience. This served as the foundation for crafting a comprehensive brand strategy and a detailed set of brand guidelines.

The guidelines defined the brand’s visual identity, encompassing elements like logo usage, color palette, typography that conveys both approachability and quality, photography style, and messaging tone. We also developed a set of custom icons that represented the product benefits.