Snack platter with various items including smoked turkey dip, crackers, vegetables, and pretzels.

Bray Gourmet

Capabilities

Brand Development & Rebranding

Brand Style Guide

Iconography

Logo & ID System Updates

Packaging

Print Collateral

Promotional/Swag

Digital Ad Campaigns

Digital Collateral

Social Media Campaigns

Website Design & Development

Copywriting

Illustration

Photography

Voice & Tone

Objective

We worked with Bray Gourmet to develop a comprehensive brand identity that captured their dedication to delicious and convenient dips and spreads. They sought a visual language that would attract new customers, showcase the high quality and crave-ability of their products, and establish a strong presence across various channels as they entered new markets.

Bray Gourmet Smoked Turkey Dip & Spread container, Cajun flavor, 16 oz, labeled as gluten-free and milk & cheese-free.
Container of Bray Gourmet Smoked Turkey Dip & Spread, Jalapeño flavor, gluten-free, 16 oz.
Container of Bray Gourmet Smoked Turkey Dip & Spread, original flavor, 16 oz, gluten-free, with no artificial flavors.

Bray Gourmet Smoked Turkey Dip & Spread is made with real hickory-smoked whole white meat turkey, a blend of herbs and spices, a dash of creamy goodness, and a touch of somethin’-somethin’ special, it’s the perfect pick-me-up for any time of day.

Close-up of a sandwich with tuna salad, lettuce, and tomato slices between two thick slices of whole grain bread on a wooden table.
A spread of snacks and dips on a table, including cherry tomatoes, baby carrots, sliced bread, celery sticks, crackers, radishes, and bowls of smoked turkey dip and spread, among other appetizers.
A bowl of creamy dip garnished with sliced cherry tomatoes and herbs, surrounded by assorted fresh vegetables including broccoli, cherry tomatoes, radishes, baby carrots, cauliflower, and snap peas on a platter.
An assortment of crackers topped with creamy spreads, garnished with herbs, sliced jalapeño, tomato, and spices.

We art directed and shot a series of photos showcasing the brand’s fun and causal personality along with the product’s versatility and deliciousness. These images were used in various channel including the website and social channels.

Following the launch of Bray Gourmet’s redesigned website and refreshed brand strategy, the results spoke for themselves:

increase in visits year-over-year

200%

increase in unique visitors

194%

increase in pageviews

173%

The new experience significantly drove more traffic, deeper engagement, and a broader reach.

Smartphone screen displaying a collage of food images, including spreads, sandwiches, vegetables, and dipping sauces, with text promoting dipping and eating. Instagram interface visible.
Billboard for Bray Gourmet Smoked Turkey Dip & Spread with tagline "Dip It, Spread It, Eat It!" and Costco mention.
Text graphic saying 'Lookin' like a snack' in orange and yellow on a brown background.
Dark green badge with "READY to PARTY" in bold yellow letters, "to" in orange.
Orange tombstone-shaped design with the text 'Here for a good time, not a long time' in bold letters.
Yellow background with red text saying "You Dip, I Dip, We Dip!" in bold, playful font.
Illustration titled "Ready for All Occasions!" featuring icons for easy lunch, sandwiches, wraps, salad topper, snack time, veggie dipper, and party apps.
No high fructose corn syrup Icon
Dairy Free Icon
Gluten Free icon
No artificial colors or flavors icon
No Nitrites or Nitrates Icon
Keto Friendly Icon
Green badge with text "Road Trip Ready"
"Lunch Like a Boss" text on maroon circle background
"Enjoy all day" text on green background with yellow and orange lettering.

Hand-drawn illustrations were created that depict the versatility of Bray Gourmet Dip & Spread. Using a clean but hand-drawn feel to the illustrations showcases the approachable and friendly nature of the brand.

Three containers of Bray Gourmet original smoked turkey salad stacked vertically with colorful speech and label graphics around them. The graphics say: "Ready to party," "Lunch like a boss," "Here for a good time not a long time," "Lookin' like a snack," "Road trip ready," and "Find us at your local Kroger!" The background is reddish-brown.
Red and white checkered border with beige background, text reads 'Let us cater your next event' with 'cater' in large red letters, and the rest of the text in smaller dark red font.
A promotional image for new merchandise featuring a red t-shirt with the text 'Spread the Love' and a red cap with a logo, over a background with repeated yellow text 'New Merch' on a light green background.
Red background with white and yellow text advertising Bray Gourmet's short on time, big on flavor food product.
Red background with text promoting Bray Gourmet's smoked turkey salad as their famous dish.
A promotional graphic with a red background. The text reads: 'BRAY GOURMET next time SKIP THE LINE, ORDER ONLINE!'
A red turkey illustration with white text that reads "DIP IT, SPREAD IT, EAT IT!" and the Bray Gourmet logo in the bottom right corner.
Logo of Brakyat Gourmet featuring a red turkey silhouette, the words "BRAY GOURMET" in large curved letters, and "ESTD 2012" in smaller text on a yellow background.
Red background with large yellow text saying "Spread the Love" and a red gift card that says "Gift Card" with the Bray Gourmet logo.
Brand style guide for 'Bray Gourmet' showing typography, color palette, and visual elements. Includes primary colors like red, orange, green; fonts such as Good Headline Pro and Poppins; product images and packaging design elements; and a section on brand collateral including merchandise like shirts and bags.

Through collaboration with Bray Gourmet, we identified their core values: premium ingredients, flavor combinations, and a commitment to elevating the everyday snacking experience. This served as the foundation for crafting a comprehensive brand strategy and a detailed set of brand guidelines.

The guidelines defined the brand’s visual identity, encompassing elements like logo usage, color palette, typography that conveys both approachability and quality, photography style, and messaging tone. We also developed a set of custom icons that represented the product benefits. 

Dark gray T-shirt with text and graphics in red and white, featuring a stylized turkey and the phrase 'Somebody in Arkansas Loves Me.'
A white t-shirt with a red logo that reads "I love Bray Gourmét" with a turkey graphic replacing the heart.
Gray t-shirt with a printed image of a food carton labeled 'Smoked Turkey Dip & Spread'
Red T-shirt with white text that says "SPREAD THE LOVE".
Red baseball cap with a circular logo of a turkey and the words "Bray Gourmet" and "Spread It, Eat It!" on the front, and a white stylized letter "B" embroidery on the side.
Bray Gourmet Koozie
Close-up of circular stickers with red and white checkered borders, featuring branding for Bray Gourmet, a smoked turkey salad product, including phrases 'Try our famous smoked turkey salad' and 'Est. 2012'.
A red and white checkered tablecloth with a red catering menu folder on top. The menu displays drink options, catering choices including boxed lunches, salads, party trays, sandwiches, and a fruit tray, along with prices and contact information. Partially visible in the lower right corner is a cooked beef patty with lettuce, tomato, and other ingredients.
Menu of Bray Gourmet featuring sandwiches, wraps, salads, and desserts on a white background, placed on a red and white checkered tablecloth.
Two catering menu flyers, one red and one white with red accents, opened to display food options and prices, placed on a light blue background.
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