Our Capabilities
Our experience and trusted partnerships are reflected in the scope of our capabilities. We see ourselves as problem-solvers, so we are frequently invited early into conversations, whether a brand is simply an idea or is ready for reimagining.
Branding & Marketing
Activations
Brand Development & Rebranding
Brand Style Guides
Environmental Design
Iconography
Logo & ID Systems
Packaging
Print Collateral
Promotional/Swag
Strategic Marketing Campaigns
Digital Development
Digital Ad Campaigns
Digital Collateral
Ecommerce
Email Marketing
Social Media Campaigns
Website Design & Development
Content Production
Copywriting
Editorial (Books, Magazines, Brochures)
Explainer Videos
Illustration
Infographics
Messaging
Motion Graphics
Naming
Photography
Pitch Decks
Storyboarding
Taglines
Voice & Tone
The strongest relationships yield the strongest work.
We work with every client to build meaningful, trustworthy relationships arriving at solutions together.
Our Process
1
Discovery
Unveiling Your Brand's Potential
The journey to a captivating brand begins with a deep dive. We believe in fostering a collaborative environment where we get to know you and your brand intimately. Through in-depth interviews, we'll delve into your brand vision, target audience, product aspirations, and the competitive landscape. We'll work together to gather inspiration through competitor analysis and mood board creation, ensuring we capture the essence of your brand identity.
2
Strategy
Crafting a Winning Brand Narrative
Once we have a clear understanding of your brand's DNA, it's time to craft a strategic roadmap for success. This phase involves meticulous planning to define your unique selling propositions (USPs) and develop a messaging strategy that resonates with your target audience. We'll establish your brand positioning, ensuring you stand out in the crowded marketplace.
3
Concept
Bringing Your Vision to Life
Here's where creativity takes flight! We'll translate your brand strategy into visually captivating concepts. Our team of design experts will brainstorm and sketch initial design ideas, exploring various formats and materials to bring your vision to life. We'll present you with multiple options, fostering open communication and feedback loops to ensure the final design perfectly embodies your brand essence.
4
Execution
Seamlessly Transforming Ideas into Reality
Once we have agreed on a creative concept, we move on to the final phase, which involves turning the concept into a tangible creation. In this phase, we work on implementing the design and messaging across all brand touchpoints, including packaging, website, marketing collateral, social media, email, and expo materials. Our goal is to create a consistent brand experience for your customers, regardless of where they encounter your brand.
Our Team
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Rachel Landers
Rachel Landers, owner and Creative Director of Rachel Landers Creative Studio (founded 2016), believes in the power of good design. She's passionate about crafting impactful branding experiences, especially for food & CPG companies.
Before launching her studio, Rachel spent over five years on the creative team for Whole Foods Market's Global Marketing Team, where she honed her skills designing and art-directing national and international campaigns. Rachel's work has graced national print and broadcast outlets, including HOW magazine. She holds an M.A. in Advertising with an emphasis in Art Direction from the University of Texas-Austin and a B.A. in Marketing and Spanish.
Beyond the studio, Rachel is actively engaged in Austin's vibrant food scene. She's the Creative Director for the Texas Food & Wine Alliance and is a member of the Austin Chapter of Les Dames d'Escoffier, fostering connections and celebrating all things culinary.
When not creating, Rachel seeks inspiration in travel, visiting international food markets, lengthy meals with friends, and hitting the links to chase the perfect swing.
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Rogelio Puente
Designer, photographer, James Beard judge, and chilaquiles enthusiast. With a design career that spans more than 15 years, Rogelio Puente’s branding and advertising campaigns have earned him multiple awards including the American Advertising Awards (ADDYs) in both Austin and Oklahoma City and recognitions from LogoLounge and Graphis. After working in publishing, he founded an award-winning creative agency in 2008. Nearly 12 years later, he sold his stake to pursue new endeavors, combining his love for design, photography, and good food. Rogelio was born in Mexico City, Mexico, and raised in Austin, Texas. It is quite possible that he has Tex-Mex running through his veins by now.
