Several boxes of Flora Code probiotic supplement in pink, yellow, and green packaging are arranged on a light-colored surface against a beige wall.

Flora Code

Capabilities

Art Direction

Brand Identity

Brand Strategy

Campaign Design

Content Creation

Digital Media

Photography

Print Collateral

Social Media

Website Design & Development

Objective

Flora Code is a premium probiotic brand dedicated to advancing digestive health through science-backed, activated probiotics. As Flora Code has gone through a product refresh, we partnered with them to create an updated, cohesive brand identity and marketing assets that communicate their updated line and their commitment to quality, efficacy, and transparency.

A woman walking past an outdoor advertisement for Flora Code probiotic supplement, featuring yellow boxes and text highlighting benefits and technology.
Brochure for Flora Code probiotic supplement featuring product packaging and informational content about gut health and probiotic activation.

Flora Code's probiotics are powered by one-of-a-kind activation technology to help your body improve and maintain gut health — effectively delivering 20 times more activated bacteria than competitors.

Silhouette of a person standing against a sunset on a mountain trail.

Flora Code's proprietary formulation sets it apart in a saturated probiotic market. Our goal was to ensure that their brand reflected the innovation and integrity that is behind their products. We partnered with Flora Code to strategically evolve their brand and position them as a leader in the competitive probiotic space.

We developed the content strategy and design for the Flora Code Amazon storefront to elevate brand presence and drive conversion. The page educates consumers on the research-backed benefits of Flora Code products, highlights the impact of daily use, and offers inspiration through recipes and wellness tips—creating an informative, engaging, and purchase-driven experience tailored for Amazon shoppers.

A branding style guide for Flora Code featuring product packaging, product images, color palette, typography, brand pillars, and brand values.

We developed a comprehensive brand guideline system that captures and communicates the essence of the Flora Code brand. Rooted in the brand’s core pillars, the guidelines establish a cohesive visual and verbal identity—covering logo usage, color palette, typography, photography direction, and messaging tone to ensure consistent storytelling across every touchpoint.

A pink box of Flora Cake mix, a pink glass with a green straw and lime wedge, and sliced fruits including lemon, lime, and watermelon on a wooden serving board on a white mesh table outdoors.
Bowls of yogurt topped with granola and mixed berries, a small jar of honey, a honey dipper, strawberries in a white container, and a packet of Flora Code probiotic supplement on a light-colored countertop.
Three images advertising Flora Code probiotic supplement recipes. The first shows a pink drink with lime wedges, the second shows a bowl of yogurt with berries and granola, the third shows a mug of latte with protein powder packaging.
A white mug filled with a frothy beverage, a box of Flora Code probiotic supplement with some packets and sachets nearby on a light-colored surface.
A black silhouette of a bird with a rounded body and a short beak, standing on on one leg against a transparent background.

To highlight the versatility of Flora Code and their flavors, we created and photographed original recipes that seamlessly integrate the product into daily wellness routines, reinforcing its role in everyday health rituals.

Instagram profile page for Flora Code with 157 posts, 1306 followers, and 520 following, featuring highlights named Free People, New, Events, BTS, and Feels, displaying images of product packaging, promotional materials, and lifestyle photos related to Flora Code probiotic products.
A stylized illustration of a camera with sparkles around it on a coral background.
A white star on a red background.
A simple graphic with a pink background, featuring a white rectangular area with three vertical oval shapes and a star at the bottom of the rectangle.
Minimalist illustration of a white laboratory flask with pink bubbles rising from it, set against a coral background.
Minimalist abstract pattern with cream-colored shapes on a red background.
Three colorful product boxes with the label "Flora Code" on a red background.

Flora Code’s social platforms were reimagined with the new brand guidelines, creating custom illustrations for a unified and strategic presence that reinforces the brand across every touchpoint.

A collection of wellness and skincare products arranged on a surface, including a pair of white-framed sunglasses with tinted lenses, a yellow rectangular box labeled Flora Code probiotic supplement, several boxes labeled Flora Code probiotic supplement in pink, orange, and yellow colors, a small lip balm or skincare tube with gold and black packaging, a white textured cloth or towel, a yellow pouch or bag, and pink and yellow card or pamphlets.
Pink cap with embroidery, yellow quilted bag with zipper, small green and pink packets labeled 'Activated Powder' and 'Probiotic Supplement', box of essential oils, and a small box of candles on a pink surface.
Colorful boxes of Flora Code probiotic supplements in peach, yellow, and cream colors are placed on a textured purple surface, casting shadows in bright sunlight.

To support Flora Code’s first national exclusive retail partnership with Free People, we developed a cohesive campaign that positioned the brand at the intersection of wellness and lifestyle. The campaign included a teaser rollout, a launch announcement, and a curated Spring Edit featuring the founder’s favorite Free People selects — all designed to drive awareness, create buzz, and align the partnership with the brand’s values. The campaign seamlessly blended storytelling and commerce, introducing Flora Code to a broader audience through an authentic, content-rich experience.

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