Flora Code
Capabilities
Art Direction
Brand Identity
Brand Strategy
Campaign Design
Content Creation
Digital Media
Photography
Print Collateral
Social Media
Website Design & Development
Objective
Flora Code is a premium probiotic brand dedicated to advancing digestive health through science-backed, activated probiotics. As Flora Code has gone through a product refresh, we partnered with them to create an updated, cohesive brand identity and marketing assets that communicate their updated line and their commitment to quality, efficacy, and transparency.
Flora Code's probiotics are powered by one-of-a-kind activation technology to help your body improve and maintain gut health — effectively delivering 20 times more activated bacteria than competitors.
Flora Code's proprietary formulation sets it apart in a saturated probiotic market. Our goal was to ensure that their brand reflected the innovation and integrity that is behind their products. We partnered with Flora Code to strategically evolve their brand and position them as a leader in the competitive probiotic space.
We developed the content strategy and design for the Flora Code Amazon storefront to elevate brand presence and drive conversion. The page educates consumers on the research-backed benefits of Flora Code products, highlights the impact of daily use, and offers inspiration through recipes and wellness tips—creating an informative, engaging, and purchase-driven experience tailored for Amazon shoppers.
To highlight the versatility of Flora Code, we created and photographed original recipes that seamlessly integrate the product into daily wellness routines, reinforcing its role in everyday health rituals.
We updated Flora Code’s social media with a clear, consistent profile and story highlights with a color palette and illustrations that align with their brand.
We developed a comprehensive brand guideline system that captures and communicates the essence of the Flora Code brand. Rooted in the brand’s core pillars, the guidelines establish a cohesive visual and verbal identity—covering logo usage, color palette, typography, photography direction, and messaging tone to ensure consistent storytelling across every touchpoint.
To support Flora Code’s first national exclusive retail partnership with Free People, we developed a cohesive campaign that positioned the brand at the intersection of wellness and lifestyle. The campaign included a teaser rollout, a launch announcement, and a curated Spring Edit featuring the founder’s favorite Free People selects — all designed to drive awareness, create buzz, and align the partnership with the brand’s values. The campaign seamlessly blended storytelling and commerce, introducing Flora Code to a broader audience through an authentic, content-rich experience.
