Franklin BBQ & Uptown

Rachel Landers Creative Studio Franklin BBQ Pit.webp
A cheeseburger with pickles and lettuce, topped with a sesame seed bun, served with French fries, on a white plate. In the background, there are drinks, appetizers, and bottles on a table.

Capabilities

Art Direction

Illustration

Website Design & Development

Objective

To update iconic hospitality brands, Franklin Barbecue and Uptown’s websites to create a user-friendly, brand experience for both restaurants.

Illustration of a barbecue sauce bottle labeled "Franklin Barbecue Original Texas BBQ Sauce" on a teal polka dot background.
A person's hand pouring barbecue sauce from a bottle labeled 'Franklin Barbecue Spice' onto sliced smoked brisket and sausages on a wooden cutting board, with two bottles of barbecue sauce in the background.
Barbecue sauce bottle labeled 'Franklin Original Texas BBQ Sauce' in black, orange, and white colors.
Bottle of barbecue sauce labeled Franklin's Spicy BBQ Sauce.
A bottle of Franklin Barbecue vinegar sauce with a brown label, black cap, and blue background.
Bottle of Franklin Barbecue espresso sauce with black label and orange text, featuring a brown sauce inside.
Illustration of a bottle of Franklin Barbecue All Purpose Spice Rub on an orange dotted background.
Close-up of seasoned and cooked ribs with a caramelized crust, stacked on a surface.
A bottle of Frankin barbecue spice with a black cap, white label, and teal accent, displaying the words 'All Purpose' and 'Spice Rub' on the label.
A seasoning container labeled Franklin Barbecue Bricket Spice on a black background.
A container of Franklin Salt and Pepper Spice Rub with a black background.
Illustration of a container with a pink label that says 'STEAK SPICE RUB' and a black cap, set against a black background.
A illustrated can of Franklin Barbecue Pork Spice rub with black background.

A collection of hand-drawn illustrations, inspired by Franklin Barbecue’s brand, were designed to be used to highlight their products for both print and digital materials.

Close-up of a hot dog with shredded beef, pickles, and a bun.
Illustration of a black smoker barbecue grill on wheels
Line drawing of a margarita glass with a lime wheel and a cocktail pick
Book cover with green background, orange checkered border, and white text that says, "Drinks whenever you’re hungry, up town".
Poster for Frankie's Supper Club, advertising every Sunday night.
Blue promotional poster with text encouraging sports, featuring a line drawing of a person holding a baseball bat, wearing a cap and sportswear, with message about game day specials.
Graphic promoting Uptown Happy Hour, featuring a martini glass with a golf ball and a golf tee as garnish, available Monday to Friday from 2 to 6 pm.
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