A person using chopsticks to eat a colorful bowl of food, featuring vegetables, leafy greens, shredded carrots, mushrooms, and a sauce-covered protein. There's a glass of beer and a bottle nearby, along with small dishes of sauce and fresh mint leaves.

Good Catch

Objective

As a valued partner, we worked on various aspects of the Good Catch brand; including packaging, website, experiential events, OOH campaigns, in-store campaigns, promotional items, and much much more.

Capabilities

Art Direction

Brand Identity

Campaign Design

Content Creation

Digital Media

Email

Environmental

Illustration

Packaging

Print Collateral

Social Media

As Peta Company of the Year, Good Catch has proudly established itself as a leader in the plant-based seafood alternatives. Their innovative approach and commitment to environmental responsibility is reflected not only their dedication to creating delicious plant-based products but also their mission to protect our oceans and marine life for future generations.

Plant-based fish fillet sandwich with pickles and lettuce, accompanied by potato wedges. Background shows a Good Catch plant-based fish fillets package.
Assorted Good Catch plant-based seafood product packaging: fish sticks, fish fillets, crab cakes, fish cakes, fish burgers, crab cakes New England style, and salmon burgers.
Packaging of Good Catch plant-based tuna in three flavors: Naked in Water, Mediterranean, Oil & Herbs. Each is high in protein, vegan, and non-GMO.
Good Catch plant-based tuna packaging display with multiple packages stacked, featuring an image of the product, labeled as high protein, non-GMO, and 100% plant-based. The packaging includes nutritional highlights and a visual of the tuna substitute.

We designed and extended the Good Catch product packaging lineup beyond the initial offerings into emerging markets including the UK, Germany, the EU, and Canada.

Navy blue T-shirt featuring a white design of a whale spouting water, with the text 'Save the Seas' above it.
Gray t-shirt with "Be Kind to our Oceans" text, sea turtle and coral graphic.
Circular logo with a red heart in the center and the words 'Good Food • Good Planet • Good People' around it.
Illustrated stickers promoting Good Catch, featuring slogans like "Save the Seas," "Beans Can Save the World," "Seafood, Evolved," "Totally Plant-Based." Includes marine animals like a whale, crab, starfish, turtle, narwhal, and walrus.

A series of ocean-themed characters were developed to promote Good Catch's plant-based seafood that safeguards the marine environment and its inhabitants.

Food truck with "Good Catch" branding, featuring a plant-based sandwich image and text saying "6 plants. 0 fish. 100% delicious."
Food truck with Good Catch branding promoting fish-free products, featuring images of fish sticks and a lemon slice.
Back of a delivery truck with Good Catch branding, featuring the text "Taste, Texture, Protein, Everything but the Fish" and images of plant-based fish sticks and a sauce bowl.
A blue food truck with a plant-based theme and branding, parked on a street with palm trees in the background. A group of people is standing in line at the window, waiting to order. A sign in front advertises "protein packed" and "plant powerful" options.
Group of four people in front of a blue food truck with large fish stick images, wearing matching navy blue shirts and hats. The truck has branding and signage for "Good Catch."
Blue food truck with "Good Catch" branding, offering plant-based seafood. Two people wait at the service window. A sign in front reads "Protein Packed Plant Powerful." Palm trees in the background.

To help bring awareness to the brand Good Catch enlisted a food truck to drive around the country to sample products. Including large photography of the products along with core-branded elements helped drive appetite appeal and brand awareness among consumers.

Long John Silver's restaurant with signage promoting plant-based seafood options, including a banner for Good Catch foods. A "Now Hiring" sign is also visible.
Fast food drive-thru menu at Long John Silver's restaurant featuring combo meals, platters, sides, and desserts.

Good Catch and Long John Silver's joined forces to introduce plant-based seafood to their restaurants. As their visual partner, we assisted in creating assets for their locations to establish this collaboration.

Collage of brand style guide elements for "Good Catch," featuring logo designs, photography of plant-based seafood dishes, typography, color palette, vision and mission statements, and marketing materials like t-shirts and posters.

Building on the foundation, we refined and expanded Good Catch’s brand guidelines to ensure greater consistency and flexibility across all touchpoints. Our updates included clarifying typography usage, enhancing the color system for better visibility in retail environments, and refining imagery direction to better showcase product texture and lifestyle appeal. These updates provided the Good Catch team and their partners with a sharper, more unified toolkit for executing campaigns across digital, print, and in-store.

Advertisement for Good Catch plant-based seafood featuring burgers, promotion, and product boxes.
Advertisement for Good Catch plant-based seafood, featuring a plate with crab cakes, a coupon for $1.50 off frozen products, and images of product boxes including crab cakes, fish sticks, and salmon burgers.
Promotional image for Good Catch plant-based seafood featuring a sandwich with a crispy patty, lettuce, pickles, and sauce on a bun.

We translated Good Catch’s brand strategy into compelling, on-shelf storytelling. From shelf talkers to freezer clings, every in-store touchpoint was designed to spark curiosity, educate on product benefits, and drive trial. The result was a cohesive retail presence that amplified the brand’s mission and stood out in the competitive plant-based seafood category.