Good Catch
Objective
As a valued partner, we worked on various aspects of the Good Catch brand; including packaging, website, experiential events, OOH campaigns, in-store campaigns, promotional items, and much much more.
Capabilities
Art Direction
Brand Identity
Campaign Design
Content Creation
Digital Media
Environmental
Illustration
Packaging
Print Collateral
Social Media
As Peta Company of the Year, Good Catch has proudly established itself as a leader in the plant-based seafood alternatives. Their innovative approach and commitment to environmental responsibility is reflected not only their dedication to creating delicious plant-based products but also their mission to protect our oceans and marine life for future generations.
We designed and extended the Good Catch product packaging lineup beyond the initial offerings into emerging markets including the UK, Germany, the EU, and Canada.
A series of ocean-themed characters were developed to promote Good Catch's plant-based seafood that safeguards the marine environment and its inhabitants.
To help bring awareness to the brand Good Catch enlisted a food truck to drive around the country to sample products. Including large photography of the products along with core-branded elements helped drive appetite appeal and brand awareness among consumers.
Good Catch and Long John Silver's joined forces to introduce plant-based seafood to their restaurants. As their visual partner, we assisted in creating assets for their locations to establish this collaboration.
We created a range of in-store promotional assets to help drive consumers to try the product.
