Four boxes of Kettle & Fire bone broth on a wooden surface in front of a white tiled wall, with a bowl of lemons and a white mug nearby.

Kettle & Fire

Capabilities

Art Direction

Brand Identity

Brand Strategy

Campaign Design

Digital Media

Email

Photography

Print Collateral

Social Media

Objective

In collaboration with the Kettle & Fire team, we orchestrated a holistic brand refresh. This strategic initiative included a refreshed visual identity through photography, graphics, and social media content, alongside a refined voice and tone. A comprehensive brand guide was also developed to ensure consistent messaging and seamless brand application across all platforms.

Kettle & Fire creates nutrient-dense (and delicious) bone broths using high-quality ingredients with strict quality standards.

Kettle & Fire soup cartons on a kitchen shelf with Lentil & Vegetable, Vegetable & Quinoa, Chicken & Ancient Grain, and Italian-Style Wedding flavors. Surrounded by jars of grains and bottles of cooking oil.
Person pouring Kettle & Fire turmeric ginger bone broth into a glass mug on a kitchen counter, with packaging visible and lemons in the background.
Two cartons of Kettle & Fire bone broth on a kitchen counter with lemons and jars of lentils in the background.
A box of Kettle & Fire Classic Beef Bone Broth on a kitchen counter next to a stovetop with a white pot being stirred with a wooden spoon. Fresh herbs and vegetables are in the background.

Kettle and Fire approached our team to help elevate their brand identity. As a growing business, with an expanding product line, they recognized the need for an updated brand that would better resonate with their audience. We worked closely with Kettle and Fire to understand their brand values, target market, and goals. We then developed a comprehensive brand strategy that included updated photography, typography, brand messaging, and design. The result was a refreshed and modernized brand that better aligned with Kettle and Fire's values, goals, and resonated with their audience.

Ad for Kettle & Fire bone broth with woman pouring broth into a mug.
Outdoor advertisement for Kettle & Fire bone broth featuring an image of a carton and mug of coconut curry broth, with a hand squeezing a lime over it and text promoting better living.
White tote bag with "Kettle & Fire" logo on it
Brand guide document layout featuring Kettle & Fire company branding elements, including logo, story, color schemes, typography, packaging, and digital presence examples.
Three buttons with Kettle & Fire logo in different styles, front and back views.