LaBelle Patrimoine
Capabilities
Brand Refresh
Logo & ID Systems
Packaging
Copywriting
Iconography
Illustration
Objective
Scale a mission-led brand from regional gem to nationwide retail giant. Facing a pivotal expansion into Whole Foods Market and beyond, LaBelle Patrimoine needed an identity that resonated with a modern conscious consumer. We revamped their brand strategy and storytelling, honoring the legacy of their heritage birds while crafting a packaging and brand system built to perform on national shelves.
Before
After
Before
After