Grocery items on an orange background including a carton of "neutral" organic whole milk, a peach, a tomato, an avocado, a small dark fruit, and a mesh bag with a melon inside.

Neutral

Capabilities

Art Direction

Content Creation

Digital Media

Email

Environmental

Illustration

Print Collateral

Social Media

Objective

For several years, we have been partnering with Neutral to bring their brand vision to life through various platforms and executions ranging from Digital Ad Campaigns, Brand Activations, Tradeshow Booth Designs, Email and more.

Magazine ad for Neutral milk with cartons on a skateboard, promoting 100% carbon neutral milk available at Whole Foods in Austin.
Image of two promotional flyers for "Neutral" milk, featuring packaging design and environmental messaging. The text highlights "100% Milk, 100% Carbon Neutral" and includes a $2 savings coupon. Available at Whole Foods in Austin.
Collection of colorful pin badges with various designs, including a yellow badge with the text "I went neutral" and illustrations of milk, dandelions, and characters on scooters.

Hand-drawn illustrations in fun and playful scenarios help identify the brand as warm and inviting rather than stuffy and prescriptive like most dairy brands.

Person walking in a subway station with advertising posters for a milk brand on the tiled wall.
Subway stairs and escalator with an advertisement for carbon-neutral milk, featuring text "This milk fights climate change" and images of milk cartons; poster on the wall with related ad.
Billboard advertisement for Neutral milk promoting carbon neutrality, with two women walking past; text reading "100% milk. 100% carbon neutral."
Advertisement for carbon-neutral milk by Neutral, featuring two milk cartons on a skateboard, with text 'Seattle, carbon neutral milk is here.' Available at Whole Foods and Metropolitan Market. A person walks by wearing a mask.

Bright colors and repetitive imagery reinforces the brand messaging and awareness in this out-of-home campaign in Seattle.