woman holding notch bottle with cherries and a book

Notch Wellness

Iconography

Print Collateral

Copywriting

Digital Collateral

Ecommerce

Website Design & Development

Capabilities

Brand Development & Rebranding

Logo & ID Systems

Brand Style Guide

Packaging

Photography

Illustration

Objective

We were tasked to create a brand identity that reflects this "skincare-first" philosophy of this new and emerging brand. At the heart is a rejection of the traditional insect repellent aesthetic. Instead, Notch is designed for the patio, the park, or happy hour with friends, not as a seasonal necessity to be hidden, but as a staple for the skincare shelf.

The word 'notch' written in a stylized, purple font with a period.
Text that reads 'NOURISH + DEFEND Botanical Insect Repellent' on a white background.
Desert landscape with sparse trees and bushes under a clear sky.
Outline of a bouquet of flowers on a transparent background.
Pink tube labeled Notch Nourish + Defend Botanical Insect Repellent, 3 oz (89 mL), with warning to keep out of reach of children.

The final visual assets strike a balance between premium aspirational and effortlessly approachable. This cohesive visual language now powers Notch’s entire digital ecosystem—from landing pages and social storytelling to email marketing.

A wooden table with a green cloth, pair of sunglasses, a tube of Notch skincare product, a lip balm, a small glass container, keys, a notebook, and a potted plant.

High-End Efficacy Meets Daily Essentials

Insect repellent usually lives in the "utility" aisle—clunky bottles, harsh scents, and branding that feels more like a hardware store than a vanity. With Notch Wellness, we broke the mold. We positioned Notch not as a chemical necessity, but as a premium skincare essential.

Person lying on a beige blanket outside, reading a book with grass surrounding them. There is a basket with red cherries, sunglasses, a pink lotion, a green water bottle, and other small items nearby.
Line drawing of a leaf with two water droplets nearby
Water droplet above wavy water line and a straight line, all in dark purple.
A line drawing of two coffee beans.
Outline of a sun with wavy rays surrounding a circle in purple.

Hydration Meets Defense

Clean Lotion Feel

Made for Everyday Life

Proven Botanical Power

Blurred woman smiling, sitting at a table with a pink Notch insect repellent tube in the foreground, a decorative glass container, a bowl of cherries, and a bowl of whipped cream on the table.
Black silhouette of a flowering plant with multiple flowers and leaves.
A person is holding a tube of lotion or sunscreen labeled 'notch' and applying the product to their hand.
Group of five women sitting and chatting outdoors in a backyard, with a wooden fence and green plants in the background. One woman is holding a clear glass, others have bowls of cherries and a bottle of sparkling water on the table, and they are smiling and enjoying each other's company.
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