Notch Wellness
Iconography
Print Collateral
Copywriting
Digital Collateral
Ecommerce
Website Design & Development
Capabilities
Brand Development & Rebranding
Logo & ID Systems
Brand Style Guide
Packaging
Photography
Illustration
Objective
We were tasked to create a brand identity that reflects this "skincare-first" philosophy of this new and emerging brand. At the heart is a rejection of the traditional insect repellent aesthetic. Instead, Notch is designed for the patio, the park, or happy hour with friends, not as a seasonal necessity to be hidden, but as a staple for the skincare shelf.
The final visual assets strike a balance between premium aspirational and effortlessly approachable. This cohesive visual language now powers Notch’s entire digital ecosystem—from landing pages and social storytelling to email marketing.
High-End Efficacy Meets Daily Essentials
Insect repellent usually lives in the "utility" aisle—clunky bottles, harsh scents, and branding that feels more like a hardware store than a vanity. With Notch Wellness, we broke the mold. We positioned Notch not as a chemical necessity, but as a premium skincare essential.
Clean Lotion Feel
Hydration Meets Defense
Proven Botanical Power
Made for Everyday Life
