A plate of creamy pickle dip garnished with pickles and herbs surrounded by crackers, potato chips, and glass of ice water on a dark green tile table.

Plucky Pickle Dip

Objective

Plucky Pickle Dip approached us at a crucial point in their growth. With a devoted following and a product line featuring irresistibly tangy, pickle-forward dips, they were prepared to expand their market reach. We were tasked with reimagining the Plucky Pickle Dip brand to help it stand out on shelves, online, and in the hearts (and fridges) of adventurous snackers.

We took a full-spectrum approach to Plucky Pickle Dip’s rebrand, focusing on strategic storytelling, elevated visuals, eye-catching packaging, and digital performance. Every touchpoint was intentionally designed to capture the product’s playful edge and premium quality.

Capabilities

Logo & ID Systems

Packaging

Website Design & Development

Photography

Illustration

Copywriting

Print Collateral

Promotional/Swag

Digital Ad Campaigns

Digital Collateral

Email Marketing

Tradeshow

Voice & Tone

Group of cartoon pickles dressed in various accessories, some wearing hats, sunglasses, and holding musical instruments.

Plucky Pickle Dip was born out of a love for all things pickle. A bold, zesty, crunchy, spreadable delight crafted from real dill pickles, savory spices, and a creamy blend of cream cheese and white beans.

A charcuterie board with colorful cauliflower, cherry tomatoes, carrots, and cucumber slices, alongside containers of Plucky Pickle Dip flavors and glasses of ice water. A yellow plate features a small snack with crackers and pretzels, with utensils and napkins nearby.

Close-up of a hand holding a cracker dipped in pickle dip on a table with a bowl of pickle dip, crackers, chips, a glass of water with ice, lemon slices, and greenery.

A wooden table with various snacks and appetizers, including trashy pickles, potato chips, cauliflower florets, cheese and crackers, cured meats, pretzels, radishes, nuts, and several glasses of red and yellow drinks, alongside a small radio and a green potted plant.

Yellow striped tablecloth with yellow napkin, displaying a plate of mini pretzel buns with coarse salt, a bowl of mustard, a container of cream cheese, a platter of cheeses, pickles, and crackers, and two large cups of iced soda in yellow and white checkered cups.

A colorful snack platter containing pretzels with white bean dip, celery sticks, cherry tomatoes, and square crackers with a spread, served on teal and white dishes on a speckled countertop.

A close-up of a cheeseburger with lettuce, tomato, and a beef patty on a bun. In the background, there are sliced tomatoes, a container of spicy pickle dip, a striped paper cup, and green peppers on a wooden surface with a white brick wall.

We art-directed and produced vibrant and bold photography that brings Plucky Pickle Dip’s bold personality to life. Our focus was on capturing the product’s zesty appeal and versatility—showcasing it not just as a dip, but as a flavorful ingredient for snacks, meals, and everything in between. The final imagery strikes a balance between playful and premium, and is used across the brand’s website, social media, email marketing, and digital campaigns to create a cohesive, crave-worthy visual identity.

A green circular packaging label for pickles, featuring a cartoon pickle character wearing sunglasses and a hat, with text indicating the product is gluten-free, zesty and bold, crunchy, and original dill, and advising to keep refrigerated.

Container of follow your heart original dill pickle dip with a green lid and green label.

To support Plucky’s growth and capture more attention in competitive refrigerated aisles, we evolved the packaging to better reflect the bold, crave-worthy nature of the dips inside. The refreshed design features an elevated yet playful color palette and enhanced pickle characters that lead with flavor and personality. The result is a vibrant, eye-catching system that amplifies brand recognition, communicates product appeal at a glance, and brings a joyful, unmistakably Plucky presence to both shelves and fridges.

Close-up of a green container with nutrition facts label showing calories, fat, sodium, carbs, protein, vitamins, and ingredients.

Cheddar cheese and mustard flavoring label on a product container, with a cartoon cheese character wearing a winter hat.

A container of Phuck It pickle dip with an orange and yellow label on a black background.

Top of a red container of pickle dip flavor with a cartoon man in a hat and sunglasses. The text mentions spicy, gluten free, and refrigeration instructions.

A tub of Spucky spicy pickle dip with a maroon lid and a label featuring an illustration of a sandwich, some text including flavor and health info, and a net weight of 7 ounces.

Label of a pickle dip container with a green background and a cartoon pickle character wearing a hat, sunglasses, and sneakers. The label says "Sweet pickle" and "Keep refrigerated."

A teal container of pickle dip with label indicating it is sweet and tangy, gluten-free, and women owned.

Pink label of a Pickly pickle dip container with a cartoon pickle character holding a pickle and wearing a hat, surrounded by text describing the product as sweet and spicy, gluten free, made with hot honey, and kept refrigerated.

A container of Pinky Pickle Dip flavored with sweet, spicy, tangy, and hot honey, featuring a purple label with a mascot of a pickle wearing sunglasses and a hat, with some text indicating it is gluten-free and women owned.

A cartoon pickle wearing sunglasses, a hat with a feather, and sneakers, standing confidently with hands on hips, next to the text "plucky pickle dip ZESTY SINCE DAY ONE".

Cartoon illustration of a pickle with a happy face, wearing a yellow knitted hat, holding a pretzel in one hand and a slice of cheese in the other. Text reads "Naturally SHARP plucky PICKEE DIP" in colorful letters.

A cartoon image of a pickle wearing a cowboy hat and boots, holding a lasso, with the text 'Always Keepin' It Spicy' and a label for 'Plucky Pickle Dip'.

We evolved Plucky’s signature pickle characters into a more expressive, flavor-forward illustration system—designed to boost visual recognition, enhance shelf impact, and create stronger associations between each character and its corresponding dip. Each illustration was refined to reflect the unique personality of its flavor profile, helping shoppers instantly connect with the product in both physical and digital environments. These custom assets now serve as a core brand language element, seamlessly extending across packaging, website, social, and swag—building brand recall and adding a layer of playful storytelling to every touchpoint.

A smartphone screen displaying a webpage advertising Plucky Pickle Dip, featuring a bowl of creamy dip garnished with pickle slices, surrounded by crackers, a glass of water, a small bowl of pickles, and a sprig of dill.

Illustration of a cucumber on a green background.

Green badge with a dark green heart in the center

Green icon of a bowl of soup with a spoon inside.

Plucky’s rebrand called for a digital experience that could carry the energy of the new identity while supporting growth and conversion. We designed and developed a fully responsive, content-rich website that strategically integrates brand photography, custom illustrations, and bold color to create a cohesive, immersive environment. The architecture is streamlined for usability and product discovery, with clear pathways to finding the product, storytelling moments throughout, and is also scalable as Plucky grows. The result is a highly engaging platform that captures attention, builds trust, and converts.