Four packs of Triloka aromatherapy incense on a beige surface, with sandalwood, myrrh, lavender fields, and saffron sandalwood blend varieties, surrounded by several incense sticks.

Triloka

Capabilities

Art Direction

Brand Identity

Illustration

Package Design

Photography

Print Collateral

Objective

For this project, we partnered with Shelf Studio and were tasked with updating a long-established and well-loved incense brand which included a new logo, color palette, packaging system and photography.

A cozy living room setting with a brown leather couch, a decorative bowl with incense sticks, and packets of incense on a round side table with a wicker detail.

Triloka’s products are crafted with the utmost care and attention to ethics and sustainability. Using only the freshest herbs, woods, and oils they are hand-blended and rolled, ensuring the highest quality fragrance possible.

Person meditating with incense burning
Close-up of a home interior table with stacked books, an incense holder with burning incense, a small elephant figurine, and a woven basket in a cozy living room setting.
A wooden table featuring a green plate with burning Palo Santo sticks creating smoke, and various crystals and stones scattered around, including a white crystal, light brown and purple stones, and a sage smudge stick.
A wooden incense holder with a burning incense stick on a marble surface. There's a package of Triloka patchouli incense beside it. In the background, a small candle on a wooden board and a bowl of crystals on a stack of books is visible.
A wooden surface with potted plants and a lit incense stick.
Five small bottles of essential oils arranged in a row on a wooden surface, surrounded by dried flowers and leaves.

The color palette and hand-drawn illustrations extended throughout the product categories help tell the story of the brand.

Various packs of Triloka aromatherapy incense sticks displayed on a neutral surface with some sticks laid out. Each pack features different scents and colorful designs.
Assorted Triloka incense packs and sticks on a neutral background.

Warm neutral color tones were used to help communicate the natural and organic ingredients used in Triloka’s products.

Assortment of Triloka aromatherapy incense cones in various fragrances including lemongrass, frankincense, jasmine, patchouli, amber, rose, vanilla sandalwood, and lotus, displayed on a fabric surface with some cones and a ceramic holder.
Display of a Triloka aromatherapy incense catalog open to product pages. Front cover shows incense burning in a leaf-shaped holder beside potted plants. Inside, pages feature various Triloka incense products and descriptions with colorful packaging.
Comparison of Triloka incense packaging, featuring designs for Frankincense, Amber, Sandalwood, and Lavender Fields in two styles: original herbal incense with artistic illustrations and aromatherapy incense with modern graphics.