Supermarket health and beauty section with products on shelves and promotional displays.

Whole Body

Objective

This project for Whole Foods Market focused on the Whole Body section of the store. I concepted and art directed the photography and design for the makeup cases to create a cohesive look and feel that worked across various brands within the department.

Capabilities

Art Direction

Brand Identity

Environmental

Photography

Print Collateral

Cosmetics display in a store featuring makeup products like lipsticks, foundations, and powders, with promotional images above the counter.
Cosmetics display featuring Mineral Fusion products, including lipsticks, foundations, powders, and eye shadows, with a promotional poster in a store.
Display of W3LL PEOPLE beauty products including foundations, concealers, mascaras, and cosmetic brushes on a store counter with promotional signage.
Display of Mineral Fusion cosmetics including nail polishes, makeup powders, and brushes. The setup is in a retail environment with promotional posters and product testers available.
Cosmetics display in store with makeup and perfume bottles on a counter.

Creative Direction: Mike Rice & Jill Visit

Art Direction: Rachel Landers

Photographer: Peter Yang

Photo Shoot Art Direction: Avalon McKenzie