Whole Foods Market Better Bags

Objective

Since working with the Global Marketing Team at Whole Foods Market for over a decade, I have been able to work on an array of projects for the brand one of the ongoing projects I was able to partner with them on is the infamous Whole Foods Market Better Bag program which has been around since 2007, offers customers an eco-friendly alternative to disposable paper and plastic bags. The primary challenge of this program has been to continually create bags that not only communicate the brand's identity but also create a demand for customers to collect them. The end result is a collection of visually appealing bags, with subtle seasonal hints.