Reusable tote bag with lemon design on wooden surface.

Whole Foods Market Better Bags

Objective

Since working with the Global Marketing Team at Whole Foods Market for over a decade, I have been able to work on an array of projects for the brand one of the ongoing projects I was able to partner with them on is the infamous Whole Foods Market Better Bag program which has been around since 2007, offers customers an eco-friendly alternative to disposable paper and plastic bags. The primary challenge of this program has been to continually create bags that not only communicate the brand's identity but also create a demand for customers to collect them. The end result is a collection of visually appealing bags, with subtle seasonal hints.

Capabilities

Art Direction

Brand Identity

Content Creation

Illustration

Packaging

Print Collateral

Reusable tote bag with colorful food illustrations including a bottle, fish, apple, pomegranate, and squash.
Reusable tote bag with lemon graphic and Whole Foods Market logo.
A turquoise insulated shopping bag with white handles and floral designs, placed on a wooden surface.
Insulated tote bag with green decorative pattern and Whole Foods Market logo.
Insulated Whole Foods Market bag with green zipper
Green grocery cart with Whole Foods Market logo and vegetable illustrations on the front.
Whole Foods Market reusable bag with green fruit and leaf illustrations
Reusable tote bag with green fruit and leaf design
Reusable tote bag with holiday-themed pattern including ornaments and leaves on a teal background.
Decorative wine gift bag with holiday-themed cutouts