Whole Foods Market Fall Campaign

Objective

For this back-to-school campaign, we focused on small wins or “tiny victories” that parents can achieve during the hectic back-to-school season. Kids can still eat chicken nuggets and mac and cheese but with Whole Foods Market's strict quality standards, you know that they are buying high-quality products with no artificial ingredients or additives. The simple and playful design was great for regions to execute local and regional-specific product promotions and was an overall success with the team and customers.