Whole Foods Market Foundation
Capabilities
Art Direction
Brand Development & Rebranding
Brand Style Guide
Email Marketing
Environmental Design
Illustration
Messaging
Logo & ID Systems
Packaging
Print Collateral
Promotional/Swag
Objective
Leveraging our long-standing partnership with Whole Foods Market, we were tasked with a strategic brand unification project. This involved the development of the new Whole Foods Market Foundation brand, encompassing the consolidation and rebranding of their existing initiatives (Whole Cities, Whole Kids, & Whole Planet) to create a cohesive and impactful brand architecture.
The Whole Foods Market Foundation has introduced a new logo, and the programs have been given an updated logo system to align with the new brand. The new logo incorporates Whole Foods Market and the program’s primary colors to create a unified message. Additionally, the logos feature leaves and a sun rising, which symbolize the principles of the foundation.
Caring for Our Local & Global Communities
The illustration style is characterized by a loose and organic hand-drawn approach, infused with paint splatters for added texture. This style brings a sense of authenticity and creativity to the mission of the foundation, ensuring that each design element tells a story and also aligns with the master Whole Foods Market brand.
