20th Anniversary

Objective

The Whole Foods Market Foundation connected with us to help define a 20-year anniversary identity for their landmark achievement. Since 2005, their work has been a force for good, transforming communities by increasing access to healthy food, educating kids, and building financial stability in 81 countries. We took on the challenge of creating a celebratory and impactful mark that had to seamlessly coexist with their established brand. The resulting identity powerfully tells the story of two decades of cultivating prosperity for generations to come.