A woman wearing a yellow sari with blue embroidery, a blue blouse, and traditional jewelry, standing among large green cucumber plants in a greenhouse or garden, smiling and crossing her arms.

Whole Foods Market Foundation

20th Anniversary

Objective

We partnered with Whole Foods Market Foundation to create a 20-year anniversary identity for their landmark achievement. Since 2005, their work has been a force for good, transforming communities by increasing access to healthy food, educating kids, and building financial stability in 81 countries. We took on the challenge of creating a celebratory and impactful mark that had to seamlessly coexist with their established brand. The resulting identity tells the story of two decades of cultivating prosperity for generations to come.

Capabilities

Art Direction

Brand Style Guide

Email Marketing

Environmental Design

Logo & ID Systems

Print Collateral

Promotional/Swag

Logo for the 20th anniversary of the Whole Foods Market Foundation, celebrating serving since 2005, with a stylized plant graphic and a green, orange, and brown color scheme.

Celebrating 20 Years of Community Impact

Color Palette & Anniversary Logos

  • Celebrating 20 years of community impact with a green background decorated with leaves and orange accents, featuring a badge that reads '20th' and 'anniversary' from Whole Foods Market Foundation.

  • A woman wearing a yellow sari with colorful embroidered floral borders, holding her arms crossed, smiling, in a lush green farm or garden setting.

  • Celebratory badge for the 20th anniversary of Whole Foods Market Foundation, noting it has supported 1,177,13 organizations.

  • A celebration poster for the 20th anniversary of a Whole Foods Market Foundation, established in 2005, featuring a green circular logo with text about the anniversary and serving since 2005.

  • A person smiling, holding large green leafy vegetables outdoors.

  • Green promotional banner celebrating the 20th anniversary of Whole Foods Market Foundation, established in 2005.

An announcement for the 20th anniversary celebration of Whole Foods Market Foundation, with a Save the Date for Wednesday, October 22, from 11:30 am to 1 pm at the Whole Foods Market Lamar Rooftop in Austin, Texas. The background is dark green with scattered orange, white, and green leaves, and the text features a mix of green, white, and orange fonts.
Green baseball cap with an embroidered patch celebrating the 20th anniversary of Whole Foods Market Foundation.
Green reusable water bottle with black cap, celebrating 20th anniversary of Whole Foods Market Foundation in 2005, with logo and text.
A logo with a stylized script letter 'A' in gold color with a black outline.
A circular logo celebrating the 20th anniversary of a food market foundation, featuring a green background, a small stylized leaf design, and the text '20th Anniversary' and 'Serving Since 2005'.
A white square with a small, centered black square containing a white check mark.
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