Whole Foods Market Spring Campaign

Objective

Spring is a season that symbolizes a fresh start and rejuvenation. We aimed to convey this sentiment by emphasizing the use of fresh and unadulterated ingredients for your meals. To highlight the natural beauty of the food in its purest form, we chose a soft and neutral color palette for the campaign. Additionally, we were tasked with incorporating the new brand standards for Whole Foods Market into the campaign. We made the necessary adjustments to the original concept to reflect these brand changes.