Person holding a colander of fresh green snap peas

Whole Foods Market Spring Campaign

Objective

Spring is a season that symbolizes a fresh start and rejuvenation. We aimed to convey this sentiment by emphasizing the use of fresh and unadulterated ingredients for your meals. To highlight the natural beauty of the food in its purest form, we chose a soft and neutral color palette for the campaign. Additionally, we were tasked with incorporating the new brand standards for Whole Foods Market into the campaign. We made the necessary adjustments to the original concept to reflect these brand changes.

Capabilities

Art Direction

Campaign Design

Content Creation

Digital Media

Environmental

Illustration

Photography

Print Collateral

A row of promotional posters inside a commercial space, featuring images of food and plants with text slogans like 'Carve into Spring', 'Brighten Your Plate', 'Bloom & Grow', and 'Feast with Pride'. An escalator and a person wearing a hat are visible nearby.
Person holding a wooden bowl filled with artichokes, overlaid with the text 'Cook from the Heart. Look for Responsibly Grown.' and the Whole Foods Market logo.
Roasted lamb with herbs on a platter, text overlay "Carve Into Spring," Whole Foods Market logo, pink background.
Fresh asparagus stalks arranged on a textured surface with the text 'Brighten Your Plate. Look for Responsibly Grown.' and a Whole Foods Market logo.
Sliced ham on a platter with herbs and apples, text overlay "Delight with Pride, No synthetic nitrites," Whole Foods Market logo.
Purple tulips with green leaves on a brown paper background, overlaid with text 'Bloom & Grow' and 'Responsibly Grown in the U.S.' with the Whole Foods Market logo.
Stack of assorted soaps with text 'Whoa Mama!' and 'Raising the bar for your mom' from Whole Foods Market.
Promotional graphic for spring lamb from Whole Foods Market, suggesting pairings with mint, citrus, rosemary, and yogurt on a textured purple background.
Promotional ad for fresh in-season halibut steaks, certified sustainable, featuring Whole Foods Market and Marine Stewardship Council logos.
Brochure featuring a stacked Reuben sandwich and text promoting Whole Foods Market. Includes phrases "A REUBEN THAT STACKS UP" and "Hot is the New Cool."
Tri-fold pamphlet featuring a top view of potted herbs with the text "Elevate Your Plates with Sprigs of Spring" and a Whole Foods Market logo.
Close-up of a Whole Foods checkout monitor displaying a closed sign and an advertisement for a DIY beauty rosy glow facial scrub recipe, including ingredients like garbanzo bean flour, rose water, almond meal, rose otto or jojoba oil, and optional honey. Also promotes finding beauty recipes on Pinterest.
Blue silhouette of a rabbit with black outline
Illustration of a purple watering can with a handle and spout.
Illustration of a stylized pink flower with green stem and leaves on a black background.
Whole Foods Market Easter ham dinner advertisement featuring a plate of sliced ham, asparagus, tri-color carrots, and roasted potatoes. Includes a text prompt to reserve a "Ham Dinner for 6" with an order now button and a glass of white wine beside the plate.

Creative Direction: Jill Visit

Art Direction: Rachel Landers

Photography: Ha Lam

Copywriter: Jennifer Cheng