Assorted stone fruits including sliced and whole peaches, plums, and nectarines arranged on a gray surface with a beige cloth.

Whole Foods Market Summer Campaign

Objective

Summer is a time for backyard BBQs, road trips, and beach vacations. We know people want to spend time with family and friends celebrating summer, but we also wanted to communicate that you can do that with less stress knowing where your food came from. For this campaign, we focused on factoids that show the differentiators of your typical summer food compared to a conventional grocery store. The in-store campaign also had to align with Whole Foods Market's first-ever national brand campaign, Values Matter, which positions Whole Foods Market as a leader in the grocery industry.

Capabilities

Art Direction

Brand Identity

Campaign Design

Content Creation

Digital Media

Environmental

Illustration

Photography

Print Collateral

Social Media

Colorful informational posters on a glass window in a public area near an escalator, highlighting environmental and health impacts related to food, such as pesticide use and artificial colors.
Illustration highlighting pesticide use featuring watermelon slices and text about responsible farming. Includes Whole Foods Market logos.
Whole Foods Market poster with lemons and text "An estimated 15 million pounds of artificial colors are used in the U.S. per year. Zero artificial colors go into our lemonade or any of our food and drinks."
Illustrated hot dogs on a blue background with text stating "7 billion pounds of hot dogs are consumed in the U.S. each summer. 0 antibiotics given to the animals for ours." Includes Whole Foods Market logo.
Top view of three bowls filled with coleslaw, potato salad, and kale salad with text 'Keep Summer Easy' promoting prepared sides from Whole Foods Market against a wooden background.
Cheese and bread on a picnic with text "Wherever You Are We're There For You - Let's Connect." Includes social media icons and Whole Foods logo.
Promotional image for 365 Everyday Value fruit and veggie bars from Whole Foods, featuring colorful popsicles on a bed of ice, with text highlighting no artificial colors or flavors, and no high-fructose corn syrup. Website link: wfm.com/summer.
Supermarket display featuring bags of tortilla chips and cans of Zevia soda under a sign reading 'Summer Snackin' with sun decorations.
Grocery store display with an Independence Day theme featuring snacks, sauces, charcoal bags, and drinks.
A supermarket display with a burger and hot dog sign saying 'VS.' above meat products, with 'Who Will Win?' at the bottom.
Display of various beer brands on shelves at a Whole Foods market, with a sign above reading "Life, Liberty, & the Pursuit of Hoppiness."
Illustration of an outdoor charcoal grill with red hot coals
Illustration of a campfire with orange flames and two logs.
Illustrated peach with leaf
Supermarket display with marshmallows, chocolate syrup, and graham crackers for making s'mores. Includes a campfire decoration with a signpost showing directions to various destinations.
Brown paper bag with watermelon design, text 'GOOD FOOD CAN BE EVEN BETTER', and instructions 'PULL HANDLES UP NOT OUT' on a wooden table.

Creative Direction: Jill Visit

Art Direction: Rachel Landers

Illustration: Rachel Landers & Avalon McKenzie

Photography: Charles Schiller & Ha Lam

Copywriter: Jennifer Cheng