Whole Foods Market Summer Campaign

Objective

Summer is a time for backyard BBQs, road trips, and beach vacations. We know people want to spend time with family and friends celebrating summer, but we also wanted to communicate that you can do that with less stress knowing where your food came from. For this campaign, we focused on factoids that show the differentiators of your typical summer food compared to a conventional grocery store. The in-store campaign also had to align with Whole Foods Market's first-ever national brand campaign, Values Matter, which positions Whole Foods Market as a leader in the grocery industry.