A group of children and a woman engaged in gardening, surrounded by plants and flowers, in an outdoor setting.

Whole Kids Foundation

Capabilities

Art Direction

Brand Identity

Content Creation

Digital Media

Environmental

Illustration

Print Collateral

Social Media

Web Design & Development

Objective

A longstanding partnership with Whole Kids Foundation has allowed us to define the brand and create designs and content for them to utilize throughout their various channels.

"Give Bees a Chance" text with bee illustration on beige background.

The goal of the "Give Bees A Chance" campaign was to spread awareness of the crucial role honeybees play in our food system. It aimed to educate both school and family audiences while raising funds to support Whole Kids Foundation’s Beehive Grant program. To achieve this, the campaign launched a multi-tiered online fundraising campaign that coincided with National Pollinator Month.

Father and daughter, both wearing yellow T-shirts with 'Save the Bees' message, smiling in a grassy park setting.

Educational kit with gardening and bee-themed items including books, activity sheets, gardening supplies, and a reusable bag from Whole Kids Foundation.

We designed and created a highly successful and engaging bee box, containing an array of comprehensive learning assets such as The Inside Buzz guide, crafts, books, seeds, and much more. This thoughtfully curated initiative aimed to educate families and kids about the importance of bees. The bee box received overwhelmingly positive feedback, with a whopping 95% of recipients expressing their satisfaction with it.

Illustration featuring various bee-themed stickers including a honey jar, bees, flowers, a heart with 'bee kind', and a beekeeper figure with text 'Give Bees a Chance'.

Children's book spread about honeybees. Left page describes types of bees: queen bees, worker bees, and drones, with images. Right page outlines worker bee jobs like pollen packers, drone feeders, and undertakers, illustrated with bee cartoons performing various tasks.

Front cover of "The Inside Buzz" by Whole Kids Foundation, featuring a bee and honeycomb design. It advertises games and facts about honeybees, aimed at kids ages 5-11.

Open book spread showing two pages. Left page titled 'Seed Flings' includes instructions and illustrations on making seed balls using ingredients like clay, potting soil, and seeds. Right page features colorful illustrations of various vegetables and fruits like avocado, carrot, apple, and cucumber with a message about their reliance on honeybees.

Sketched bee with orange and black stripes and white wings

Young girl harvesting vegetables in a garden, promoting Whole Kids Foundation with the text "Growing Healthy Kids."

Illustration of a garden with text "Planting School Gardens," featuring plants, soil, and a watering can.

This in-store campaign was created to help educate Whole Food Market customers about the Whole Kids Foundation’s mission of bringing more veggies and education around it into more schools.

This concept utilizes a papercut technique that helps bridge kids and veggies in a quick meaningful way. All the items were cut out by hand, arranged, and shot by the in-house photographer.