Various Whole Foods Market-branded paper and cardboard packaging with green geometric and abstract designs, set against a dark green background.

Loyalty & Gift Cards

Capabilities

Art Direction

Brand Identity

Illustration

Print Collateral

Objective

To expand Whole Foods Market’s updated visual language through a comprehensive suite of gift and loyalty cards. We developed a series of playful, occasion-based gift cards and conceptualized a premium loyalty program identity. The result is a unified design system that balances WFM’s organic roots with a modern aesthetic to deepen consumer engagement at every touchpoint.

Gift Card Concepts

Three loyalty or gift cards from Whole Foods Market lying on a green background, with various green-themed designs and text.
Three green cards from Whole Foods Market placed on a dark green surface. The cards have various messages about gratitude, peace, love, and well-being, along with shopping cart and leaf graphics.
Three Whole Foods Market loyalty cards with green and white designs on a dark green background.
Three Whole Foods Market loyalty or membership cards with green and white design, placed on a dark green surface, featuring text and graphics related to Whole Foods Market.
Various Whole Foods Market packaging with green and white abstract designs on a green background.

Loyalty Card Concepts

Three cards from Whole Foods Market with parsley designs on green and beige backgrounds, arranged on a green surface.
Three tags with different designs reading 'PARSLEY,' 'PARSLEY,' and 'parsley' in various fonts, on a green background.
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