Wicked Kitchen
Objective
When Wicked Kitchen expanded to the United States they reached out to us to help them expand their brand beyond the packaging and core brand that was created in the UK. We worked with them on various touchpoints including but not limited to, photography, content creation, print, environmental, social and more.
Capabilities
Art Direction
Brand Identity
Brand Strategy
Campaign Design
Content Creation
Digital Media
Editorial
Environmental
Illustration
Packaging
Photography
Print Collateral
Social Media
Wicked Kitchen is on a mission to help people eat more plants.
The art direction for the photography was aimed at portraying the chef-crafted story of Wicked. Action and dynamic movements were incorporated in the imagery to express that the plant-based meal offerings are anything but ordinary.
Using disruptive messaging and large appetizing visuals drove consumers and peers to visit the Wicked Kitchen food truck at ExpoWest and on its road trip post-event.
We gave this concession stand at Target Center in Minneapolis a Wicked transformation with dark-wood textures, neon signs, and playful messaging to help communicate the plant-based messaging in a consumer-friendly tone.
Utilizing the brand’s photography, color palette, and fonts to create this guide for UK food service consumers help tell the culinary story of the brand and educate the consumer about plant-based meal solution.
This manifesto is a who’s who in the mushroom world. Designed as a dossier of mushroom characters with a corresponding recipe for each, this guide helps everyone dive into the world of mushrooms.
As a follow up to the previous manifesto, this manifesto helped educate readers about all the ways mushrooms can help the planet and not all just by eating and of course included recipes as well.
A neon sign design helps reinforce the Wicked brand in this collab with Finnegan’s Brewery which was also featured at the Target Center concession stand.
